These five things happen to you because ‘brain’ allows

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-Edutopia


-Edutopia

WEB DESK: Your brain controls your entire body. It give you senses whether to go for something or not. Besides this, many marketers use such tactics that tricks mind in order to sell their product and their tricks actually works. Moreover, if you find someone attractive without knowing much about him/her, blame your mind for this. 

However, there are these five things that happen to all of us because our brain allows so.

 

That one time you ate bad chicken

-VKUSLANDIA/SHUTTERSTOCK

-VKUSLANDIA/SHUTTERSTOCK

One bad experience may restrict you from having that particular thing again. It happens to everyone. For instance, if one food item that you like the most, tastes bad or made you sick for once – you may feel hesitation to consume it again thinking it might harm you. This condition is called, Garcia Effect. A scientist, Dr. John Garcia tested it on rats and says,“If you experienced nausea or sickness shortly after eating something (whether or not the food itself is what made you sick), you’ll likely develop what’s known as a taste aversion to that food. This triggers your brain to be hesitant about consuming it again, even if it’s a food you love.”

Doors

-WORLDWIDE/SHUTTERSTOCK

-WORLDWIDE/SHUTTERSTOCK

Have yo ever experienced going into room with some purpose and forget it right after you enter ? This strange memory lapse is happened when doors mess with your mind. It was discovered by psychologist at the university of Notre Dame that,“Passing through a doorway triggers what’s known as an event boundary in the mind, separating one set of thoughts and memories from the next. Your brain files away the thoughts you had in the previous room and prepares a blank slate for the new locale.”

A bargain

-JORGE SALCEDO/SHUTTERSTOCK

-JORGE SALCEDO/SHUTTERSTOCK

Salesperson has a talent to sell you something that you don’t need by tricking your mind. As said by Dr. Deborah Searcy of Florida Atlantic University,“Retailers use this sneaky trick all the time: they tell you the price of an item and try to get you to buy it. If you say that price is too much, they’ll offer you a lower one. Because your mind has been “anchored” around the higher price, you think you’re getting a great deal, and you’re more likely to buy the item. But, if the salesperson had offered you the lower price right off the bat, chances are you wouldn’t have bought the product. Your brain is duped by the allure of a good deal.”

Being up high

-MAURICIO GRAIKI/SHUTTERSTOCK

-MAURICIO GRAIKI/SHUTTERSTOCK

Being in height is a complete different experience for everyone. It gives sensation of detachment to some people which is known as “breakaway phenomenon”. A neurology and biochemistry professor at Georgetown University Medical Center, Dr. James Giordano says,”You feel as if you’re disconnected from the earth, literally, even though you’re in a building or an airplane.” He more says,“Some people actually enjoy the way that feels; others, it makes them uncomfortable.”

Attractiveness

-JAROSLAV MONCHAK/SHUTTERSTOCK

-JAROSLAV MONCHAK/SHUTTERSTOCK

One shouldn’t judge a book by its cover. But brain do that unfortunately which is called “Halo effect”. It happens when you find someone attractive just because they have one single positive attribute and your brain makes you think they are perfect in every way. This particular effect is also called “the physical attractiveness stereotype.” And, this happens with celebrities because we find them attractive or charming by their looks and we think we know them but in real we don’t.

Source: Reader’s Digest