We know that companies try to trick us all of the time, whether it’s with “new and improved” claims or just bright, shiny packaging. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty.
Some of the world’s biggest companies pay big money to designers, advertisers, and psychologists to dream up creative logos that convey an image you might not initially see.
This is one of the best known logo images, but just in case you’ve missed it, look between the “E” and the “x.” In the white space there’s an arrow that subliminally represents speed and precision.
This Wendy’s logo appears to say the word “Mom” in Wendy’s collar, suggesting that their cooking is like Mom’s home-cooked meals.
Considering they’re often referred to as “the Peacock Network,” among other things, this one is rather obvious. But the symbolism of the colored feathers represent each division of NBC (from when the logo was first designed, as there are more now) and the head of the peacock is looking right, meant to symbolize looking forward.
Not only is the Amazon logo smiling, but there’s also an arrow starting at the “a” and ending on the “z” to indicate that Amazon has everything from A to Z that you don’t need but will buy so you spent enough to qualify for free shipping.
Zoom your eyes over this racing logo and you’ll see the empty space in the middle creates a number “1″ for “Formula 1.″
At first all you see is modern typography, but there is actually a hidden meaning of Sony’s VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.
Feel like playing Pac-Man? All you have to do is tilt it a little to the right and then shift the “nose” upwards. Life is good.
—The article is originally published at 22Words