Daraz brings back ‘record selling’ Black Friday this month


KARACHI: Last year Pakistanis witnessed the first Black Friday the country had seen.

Daraz introduced the biggest shopping spree of the year on the last Friday of November, 2015, giving customers unbelievable discounts on products from leading brands.

Black Friday 2015 broke all sale records ever in Pakistan with the biggest sale of the year. With record-breaking 1.5 million customers visiting Daraz’s website and 55 times more orders than a regular shopping day.

Customers enjoyed discounts worth Rs 132 million across multiple categories, saving big bucks on high value items.

The first time ever, leading appliance brands collaborated with Daraz and sold thousands of products in the lead up to winter.

Fashion items and mobile phones were also hot favorites from last year’s Black Friday.

Fashion sales on the day were almost as much as the total sales made in two months, with more than 50% off on top brands.

Some of the best deals from last year included a 30% discount on the iPhone 6S – which had released a few months before the sale and was the most desired phone at that time.

“Last year we brought Black Friday to all our customers in Pakistan with incredible deals and created a landmark in the retail space for all our partners! This time round, we are working with an even bigger number of partners including FMCGs, fashion brands and banks offering additional discounts, more payment options and the biggest assortment!” said Bjarke Mikkelsen, Co-CEO, Daraz Group

“We are very happy to have partnered with Daraz for Black Friday 2015 – together we moved the boundaries of ecommerce and financial inclusion in Pakistan. Working with the young, smart and dynamic team was an absolute pleasure, and together we were able to achieve things that neither of us could do individually. At Easypay we are looking forward to many more partnerships with our friends at Daraz,” said Omar Moeen Malik, Head of Strategy & Payments, Easypaisa – Telenor Pakistan.

Though a novelty for Pakistan, the Black Friday fever caught on quick as other e-commerce websites as well as retail outlets followed Daraz’s footsteps and jumped the bandwagon, hosting their own mini Black Friday sales.

“Black Friday was super successful last year with Daraz creating history with the biggest range of products and discounts upto 70%. Once again we will sweep you off your feet with unbelievable discounts from leading brands – so mark your calendars for November 25th and download the Daraz app today to get the best deals before everyone else,” said Jonathan Doerr, Co-CEO, Daraz Group. — Press release

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