As we all know that the world is evolving, with new technology and innovations making their way into global markets. Similarly, the phase of e-commerce is new to the Pakistani audience, although it has been around for quite some time. However, online shopping in Pakistan is gaining popularity and an upward growth is expected in the near future. Although, many still prefer shopping at supermarkets and malls; due to Pakistan’s increasing internet users online shopping patterns are to witness a drastic change.
The growing number of businesses are moving towards e-commerce by registering themselves onto online portals. At the same time, customers enjoy the ease of ordering products with a few clicks, therefore an increase in online shoppers.
Online shopping around the world has generated an estimated revenue of $4 billion annually, which may directly affect business, causing a gradual absence of actual retail shops. As a result, an approximate of 25 percent of traditional business are to switch to e-commerce in the coming years.
Famous Online Retails in Pakistan
Following this global trend, many new enterprises and businesses have been launched online in Pakistan, immediately making their way into the global market. One such e-commerce venture is Home Shopping, that offers a comprehensive online shopping experience. It is among the pioneers of e-commerce in Pakistan, offering its customers a range of products within reasonable prices.
Another renowned online shopping store Daraz.pk, is a one stop shop destination for online shoppers. It offers customers a range of products from both national and international brands at the best possible prices. Daraz.pk guarantees the delivery of reliable items to your doorstep. It is here that you will find some exclusive deals and discounts on fashion, electronics and many other products.
A rather new online shopping store Kaymu.pk, is a platform at which you can buy and sell products. Kaymu.pk offers different payment methods such as Kaymu SafePay, Cash on Delivery and Advance Payment, all of which offer you safe transactions. The emergence of these online retail stores, has made online shopping easy, reliable and a hassle-free experience.
Observing the shopping behavior in Pakistan, e-commerce is peaking, however, there are a few factors which make customers reluctant. According to a recent report, nearly 43 percent of online shoppers have failed to make a purchase due to websites that are difficult to navigate. The report further states that, unable to design user friendly sites have cost companies quite a bit, roughly $14 billion around the holiday season. Thus, it is crucial that e-commerce companies improve their interface and make online shopping a delightful experience for customers. Furthermore, businesses that want to switch to e-commerce must take note of the opportunities and risks that they may encounter. So to bring an e-commerce revolution to Pakistan all online enterprises must work on their mission and live up to their values.
5 things to consider when shopping online in Pakistan
Shop at leading online stores
Before you make any online purchase, make sure you research about the online store through a review or a Facebook page. You need to beware of fake online shops that create false websites and emails. During your research it is important that you check with the online store’s office location and telephone contact details. Therefore, it is crucial to trust only reputable online stores that are cited and suggested by well known sources.
Never pay upfront
Payment security needs to be highly considered in order to avoid any sort of fraud. When making your payments try not to do so via direct bank transactions. It is key to use a secure payment site, or make your payment via Credit cards or Cash on Delivery. Before you make your final payment make sure you double check all the details.
Confirmation that order has been placed
Usually when you place your order, you receive a confirmation of your order via email or text message. In case you do not you must check up with the online store through phone calls or emails.
Online shopping has a benefit for you, as you can compare prices with multiple online stores and get the best deals possible. It even allows you to shift from one online store to another if the price does not fit your budget. This will save you time, and won’t let you go out of budget.
Black Friday Sales
Last year Pakistan saw its first ever Black Friday, with online websites offering discounts of up to 70% off on a range of products. Although, Black Friday is a relatively new concept to Pakistani customers, however this did not stop them from availing huge discounts associated with this day.
Online shopping in Pakistan is becoming important, as it is less time consuming and convenient since your order is delivered to your doorstep. Saves you the hassle of parking outside supermarkets and long queues at the cash counter. No wonder online shopping is a magnetic force that attracts numerous customers.