With increasing heat, sales of water cooler rises as well


Photo: FILE

ISLAMABAD: The sale of desert coolers , famously known as `Lahori Coolers’ has picked up momentum as the summer is getting hotter and it is becoming hard to ward off the searing temperatures with just ceiling fans.

Rizwan Ahmed a resident of sector G-8 has just bought Lahori Cooler because it is not only cheaper but also an alternative for air-conditioner to cope with the sizzling heat. “The most amazing thing about this cooler is its immaculate air throw”.

Before going to purchase it, I checked and found that I could feel the air by standing at least 18 to 20 feet away from it. Many people, including small kids and the elderly, every year suffer from several heat-related diseases such as exhaustion, stroke, fever, difficulty in urination and collapse.

With temperatures crossing 40 Celsius mark one cannot expect ceiling and pedestal fans to save them from the scorching heat. June is the month of the year when heat reaches at its climax in twin cities of Rawalpindi and Islamabad like other parts of the country.

The sale of Lahori Coolers too register an increase, providing much-needed relief to people inside their homes and bringing a brisk business for shopkeepers and manufacturers. This summer too, a large number of outlets of Lahori Coolers can be seen in different parts of the two cities, including Saddar, Raja Bazaar, Waris Khan, Sadiq Abad and Kohati Bazaar in Rawalpindi and in Abpara and Karachi Company in the Capital.

Shopkeepers have displayed them outside their shops to attract the customers. But like every year, the price-hike phenomenon has increased their prices this year too. Amjad Salim a professor said “I had bought a medium-sized Lahori Cooler last year for Rs 5000 but now it costs 7000.” said “My experience with this cooler, however; has been fantastic.

The air throw is so powerful that it swaps away all the hot air from the room and makes it cool.”he added Shopkeepers said that like every year, this summer too people, particularly those belonging to middle class were showing keen interest in Lahori Coolers.

“People belonging to middle class prefer Lahori Coolers to air conditioners mainly because electricity tariffs do not allow them to think about them (air-conditioner).”A shopkeeper Amaan Ullah said. Another room-cooler seller adjacent to Amaan Ullah shop claimed that in extreme hot conditions, a split air-conditioner trips twice or thrice in an hour, while Lahori Cooler keeps on running constantly.

“You can realize its utility when the light goes as it can run on UPS, consuming only 170 watts, not much more than a pedestal fan which consumes 150 watts,” he added. The price of plastic-made coolers ranges 8,000 to 14,000. Consequently, the demand for desert coolers is going up every year, he said.

A Lahori Cooler manufacturer, Rizwan, who runs his business in Raja Bazar said: “A rise in temperature increases the sale of Lahori Coolers too. “I have been manufacturing Lahori Coolers for the past seven years and have noted a constant increase in their sale”.he added.

Source: APP

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