ISLAMABAD: The Planning Commission of Pakistan and Nestlé Pakistan have signed a Memorandum of Understanding (MoU) to improve health of the children in Pakistan.
The commission recognizes the malnutrition situation prevailing in the country especially among children and women in Vision 2025 and fixes physical targets and devises strategies to eradicate malnutrition, promote zero hunger, and ensure food security in the country. According to a statement issued, one of the strategies adopted by the commission is to work with the private sector to promote micronutrient rich and fortified foods and improve awareness among stakeholders on clean, healthy and nutritious foods. For this purpose, business community, civil society, and academicians are being engaged to enhance understanding and overcome the malnutrition driven health crises in the country.
On the other hand, Nestlé has started the ‘United for Healthier Kids’ global campaign, that works towards improving the overall wellness of children by encouraging the adoption of healthier practices, such as eating nutritious meals, awareness about nutritious, healthy, and hygienic foods, as well as regular and clean water intake and physical exercises.
The campaign works by building strong local partnerships with diverse stakeholders, and educating the public about the importance of a healthy childhood.
The aim of the movement in Pakistan is to positively impact the lifestyle behaviors of 50,000 Pakistani children between the ages of 3-12. The MoU, signed by Yousaf Naseem Khokhar, Secretary of the Planning Commission and Waqar Ahmad, Head of Corporate Affairs, Nestlé Pakistan, will enable the government and Nestlé to share expertise and resources, and develop a strong working relationship to eradicate the challenges that Pakistani children currently face, including malnutrition and stunted growth.
In particular, the collaboration will address the issues of water and food security mentioned in pillar 4 of the Pakistan Vision 2025 document, launched by the Planning Commission in 2014 which is also aligned with the U4HK movement worldwide.
The Planning Commission and Nestlé also encourage similar collaboration with other national or international private sector companies including education, media and donors.-Press release