KUALA LUMPUR: Bahraini royal Sheikh Salman bin Ebrahim al-Khalifa, a FIFA presidential hopeful, has launched his campaign for the job with a promise to make the global soccer body rise like a phoenix from the ashes.
“FIFA today is a genuine Phoenix project: under my leadership, we shall employ all professional means to lift the organisation out of its ashes and guarantee a solid lasting and successful rebirth,” Sheikh Salman, the Asian Football Confederation chief, said in a statement posted on his campaign website.
Sheikh Salman said there was an urgent need to restructure FIFA by splitting football events and governance issues from the commercial, financial and funding of the organisation.
“Only by strictly separating the generation of funds and supervising the flow of all monies spent can we guarantee the rebirth of a new FIFA,” he said.
To achieve the goal of rebranding FIFA, Sheikh Salman said FIFA needs a complete organisational overhaul and to hire external experts.
“Nothing short of a complete organisational overhaul and the introduction of stringent control mechanisms will allow us to re-launch FIFA in its entirety,” he added.
Sheikh Salman, who said that he will not be taking a salary, defended the bulk of the staff at FIFA House, saying “FIFA as a whole is certainly not a rogue organisation.
“Promising to reunite FIFA, the AFC president since 2013, promised open consultation with staff.
“I shall lead by delegation and with a strong emphasis on participation. The days of solitary diktats are over,” he said.