ICC U19 Cricket World Cup 2016 set to become most watched event to date


ISLAMABAD: The future stars of international cricket are primed to become household names as the ICC is set to produce live coverage of a record 20 matches from the ICC U19 Cricket World Cup Bangladesh 2016 which, in turn, will be aired around the world by 15 broadcasters.

According to a press release issued by International Cricket Council (ICC) on Tuesday, the live coverage will start in Chittagong on Wednesday, when a worldwide audience of over a billion is expected to watch South Africa launch its title defence against host Bangladesh in the tournament opener.

The ICC, in line with its commitment to enhance the profile of the ICC U19 Cricket World Cup, has put in place an impressive schedule that includes live broadcast coverage of all four matches from the Zahur Ahmed Chowdhury Stadium (ZACS) in Chittagong, seven matches from Fatullah (including two Super League quarter-finals and five Super League play-offs) and nine matches from the Sher-e-Bangla National Stadium (SBNS) in Mirpur, including four first-round matches, two quarter-finals, both the semi-finals and the 14 February final.

The 2016 tournament marks the first time that the ICC, in conjunction with its live production partner, Sunset + Vine, will produce the tournament as ICC TV, which will be carried into cricket’s heartlands by 15 broadcasters, including Star Sports (India and sub-continent), Sky Sports (UK and Republic of Ireland), SuperSport (Africa and sub-Saharan Africa), OSN (MENA) and Willow TV (USA).

Local broadcast will be brought to fans by an unprecedented four licensees; Gazi TV, BTV, Maasranga and Star Sports. The potential reach for this event will easily outstrip any of the previous 10 U19 Cricket World Cup events as this is the first time that 20 matches will be broadcast live.

In the 2014 event in the UAE, 11 matches were shown, while 10 matches each were televised from the 2008, 2010 and 2012 events in Malaysia, New Zealand and Australia respectively.

The event will also be comprehensively covered on ICC digital channels. The official website www.icc-cricket.com will provide live scoring and full match centre coverage for all matches.

The 2016 edition is also the first ICC U19 Cricket World Cup ever to have a dedicated mobile App, available on both Android via the Google Play store or iOS via the App Store.

Both the website and the app will contain the latest news, columns, video clips, official tournament standings, statistics and much more.

Fans will also be able to catch the Nissan Play of the Day every day on the website and the app, which will be in play for all 18 televised match-days in Bangladesh. On social media, the ICC will have dedicated on the ground coverage from all of the venues in Bangladesh, with bespoke content appearing on all of the @ICC accounts on Facebook, Twitter, Instagram, Google+ and YouTube.

ICC Chief Executive David Richardson said: “This is the most important age-group cricket tournament, which has a tradition of producing the next generation of stars. As such, the ICC has decided to expand the reach of this event, providing unprecedented broadcast and digital coverage to ensure that individual and team performances are provided greater exposure and that the youngsters get a taste of a truly global event.”

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