WEB DESK: Last Friday of every November, people around the world prepare for the best sales event of the year, all set to drain their wallets.
The concept of Black Friday was initiated by American company Macy’s back in 1924 in the United States . Others soon joined the race and Black Friday became the most popular sales event of the year worldwide.
Online shopping is the new fad of the era and it’s growing at a pace too rapid. Black Friday sales are increasingly targeting the online shoppers. Retailers have adjusted their conventional strategies to meet this rapidly inclining change in consumer behavior.
Last year’s record-setting online sales have given e-commerce players in Pakistan, a glimpse into the future and therefore the event is being inaugurated in Pakistan this year.
Powered by online retailer Daraz.pk, Black Friday will constitute unbelievable discounts, exclusive offers and jumbo deals on electronics, fashion, beauty and much more.
This internet-born sales day, will hit the online store on November 27.