by Sarah Ahmed
What do you know about the lawn joda you wear? Here are a few fun facts about your favourite summer cloth.
Lawn cloth or simply lawn is a lightweight, sheer cloth known for its semi-transparency, made originally of linen, but now chiefly cotton. The fabric is designed using fine, high count yarns, which results in a silky, untextured feel.
These great traits make lawn the most sought after fabric for Pakistani women during harsh summer season.
Pakistani fashion designers started using lawn cotton to create branded outfits in 2011. Yasir Waheed and Sana and Safinaz were among the first designers who ventured into lawn. Following their footsteps a number of other designers and celebrities introduced their lines -namely Sonya Batla, Junaid Jamshed, Mausammery, V9 by Vaneeza Ahmed etc.
Back in 1990’s, lawn suits came in two pieces and it was up to one’s discretion on what type of dupatta one wanted. In 2000s lawn underwent a massive change and the three-piece suit came into being. Lawn manufacturers introduced matching (at times odd) lawn dupattas and the three-piece lawn suits became the order of the day.
The best quality lawn suit costs around 800 to 1000 rupees. However, the market sells the finished product at a much higher price.
The additional price that the consumers pay for the suits is due to the brilliant marketers lawn designers hire. Bollywood (and now Turkish) celebrities sporting mid-spring / pre-summer / summer / mid-summer collections can now be seen on billboards across major cities of Pakistan.
In old days, a normal lawn suit could be bought within the range of 500 to 700 and the expensive or branded ones were from Rs 800 to 1500. But now a simple suit starts from 1500 and goes way up to 15000 – depending on additional embellishments like tilla, dabka or mukesh.
In 2011, Pakistan saw an unprecedented number of lawn exhibitions and launches by designers. A lot of women attend these exhibitions- sometimes pushing and crushing each other to get their favourite ‘lawn ka jora’.