ISLAMABAD: Pakistan Embassy in Berlin organized a seminar on “Tourism and Cultural Heritage of Pakistan” in collaboration with the Institute for Cultural Diplomacy (ICD) on the sidelines of the Trade Exhibition on Tourism Industry, International Tourism Berlin, ITB-2015 in Berlin on Friday.
Speaking to the Participants, Ambassador Syed Hasan Javed said that Pakistan was one of the best countries that were endowed with beautiful landscape, topography, and natural resources, according to a message received here from Berlin.
It is a birthplace of many civilizations and a center of many religions that flourished in this region thousands years back, he said and added that hardly only 2% of Pakistan’s tourism potential has been explored and there is a need to promote this important sector of the economy as it has a potential of high growth that could stimulate Pakistan’s economic revival.
The Ambassador gave a comprehensive overview of tourist attractions located in Pakistan ranging from high mountains, beautiful green valleys, rich and diverse cultural heritage, to the delicious culinary of Pakistan.
He said that the Federal Government and all the provincial and area governments gave due importance to the development of tourism as a pillar of economic growth.
The rich heritage of the Indus Valley Civilization, Harrappa and Gandhara Civilizations gave the precious social capital to the people of Pakistan, making them one of the most resilient societies in the world, he concluded.
Earlier, Tourism Secretary of Gilgit Baltistan, Syed Hadi made a presentation on tourist spots located in Gilgit Baltistan and the Joint Secretary, Gilgit-Baltistan Council, Muhammad Ajmal Gondal made a presentation on Cultural Heritage of Pakistan.
In his welcome remarks, the Head of the ICD, Mr Marc Donfried said that Pakistan had a great potential to attract world tourists.
Infrastructure development in areas of tourist spots, aggressive marketing and projection is the key to pull the international tourists, he added.
A documentary, “Vibrant Pakistan” was also screened on this occasion.
The participants were entertained with live Pakistani instrumental music and cuisine, at the end.
Earlier in the morning, the Ambassador inaugurated the Pakistan – Gilgit Baltistan at the International Trade Exhibition,ITB 2015 and met Pakistani Tour Operators who were participating in this international tourism trade fair.
He exchanged views with them on marketing strategy and tourism potential of Pakistan.