The dying Cinema Industry of Pakistan who was once known for its block buster movies like Arman, Ayna, Chakoori, and Bandish with the cast of well known actors like Waheed Murad, Nadeem , Shabnum, Rani, Shahid, and shamim ara etc.
Cinema industry needed a revival quick revival to attract back the audience that was lost due to the lowlife vulgar Punjabi movies that almost worked as an audience repeler. Not that the Punjabi movies were bad but in late 90’s and 2000’ the Punjabi cinema seems to lost its track with constantly making up flop movies with more or less same stories.
Chooriyan for instance was block buster Punjabi movie directed by Saeed Noor. Which did a business of almost 20 crore.
Since then there was no major release, until 2007 when Khuda Kay Lye was released one of the top 10 movies of all time. In 2011 Bol was released which gathered a standing ovation and attracted a fair amount of audience.
2014, a year in which a dose of 15 films was injected to help out the almost dead cinema industry of Lollywood with a major hit like Namaloom Afrad.
Introducing fresh and talented directors like Syed Ali Raza , Jami and not to forget Bilal Lashari the director of top grossing movie of all time in Pakistani Cinema history “WAAR”. Shoaib Mansoor who was well appreciated for his work in the drama industry his work include the hits Ankahi, 50/50, Alpha Bravo Charlie. He again proved himself as one of the leading and iconoclast director by directing the movies like Khuda kay lie and Bol.
Credit should also been given as Indian movies aloes help to gain back the Crowd. Though it does look like a threatening situation since Indian movies has a vast genre plus it is an established industry unlike ours, who took a bump after the 90’s.
Fingers are crossed and hopes are getting high as new media houses are helping back the rotten films industry of ours. Let’s hope that the young guns like Bilal Lashari can motivate a few more talented directors. If our industry can keep producing good and family movies like Waar, Bol and few others with a extension of genre than there is no way that the audience will going to leave the cinema ??
It is hard to regain the trust of audience but it is not impossible. Keep supporting the good work to rebuild the film industry.
By Asim Malik