Zara Shahjahan enhances brand outreach with new stand alone outlet in Karachi and E-Portal


Karachi: :After announcing the launch of the label’s independent Spring / Summer 2015 Lawn Collection, leading couturier Zara Shahjahanannounces the launch of the label’s new standalone retail store in Karachi and new fully integrated E-Portal www.ZaraShahjahan.com. The brand’s new Karachi store is located in the prime shopping area of Bukhari Commercial on main Khayaban-e-Shujaat and is now open to the general public.

The new Zara Shahjahan outlet is the brand’s first standalone storein Karachi and features spacious changing rooms, personal store assistants and a warm, welcoming retail environment. The outletwill retail the brand’s popular Prét and LuxePrét lines and will also stock the highstreet fashion brand COCO by Zara Shahjahan. Additionally, the store features a specialized bridal studio that will be operational later in the month.

The brand’s fully integrated E-Portal www.ZaraShahjahan.com will also be operational later in February. The new e-commerce enabled website will provide both local and international patrons of Zara Shahjahan the opportunity to peruse and order from the label’s complete product portfolio.

Through the new E-portal, the label’s online customers and followers will also be able to keep themselves updated on the brand’s new editorial shoots, in-house activities, the label’s local and international fashion exhibitions, the label’s milestones and continued updates on new designs and collections launched by the brand. The Zara Shahjahan website has been holistically designed keeping in mind the needs and feedback of the brand’s online clientele and patrons.

Speaking about her label’s new outlet and E-Portal,Zara Shahjahansaid, “Expanding our brand’s retail outreach into Karachi was the next inevitable step of our growth strategy. After receiving significant positive feedback from ourpatrons in Karachi, we felt that the time was right to expand our footprint in the metropolitan city and increase the accessibility of our label. Furthermore, we strongly believe that our label’s signature aesthetic is one that is well suited to and will be appreciated by the Karachi market. Our new E-portal is also a product of our growing local and international demand, and is an endeavor to provide our patrons timely updates on our latest developments while at the same time facilitatinga user friendly and convenient online shopping experience.”


Zara Shahjahan is an established fashion label in the world of bridal couture, high-street fashion and luxury pret and has been designing aesthetically appealing and quality ensembles for over 10 years. Zara’s fashion sensibility paired with an eye for detailed work and patterns has led her to produce premium clothing that has been showcased in many of Lahore and Karachi’s major fashion shows as well as abroad in countries including India and UK.

For more information regarding the brand, log on to www.facebook.com/zarashahjahan

Press Release