Zara Shahjahan set to showcase ‘A Folk Tale’at PFDC L’Oréal Paris Bridal Week 2014


LAHORE : After the success of ‘City of Garden’s’ at Lakme Fashion Week, India, Zara Shahjahan is all set to take stage at the PLBW 2014 showcasing the brand’s bridal collection, ‘A Folk Tale’ on 1st October 2014. This marks Zara Shahjahan’s 6th time at the prestigious PFDC platform and the second time that the brand will be presenting its bridal collection.

“A Folk Tale” is an amalgamation of dramatic colors, oriental prints with heavy eastern embellishments and marks a significant departure from Zara Shahjahan’s past collections. The collection features 25 innovativedesigns set in a rich color palette of Indus inspired shadesfeaturingsaffron, black, red, fuchsia, pink and more. Expect a diverse range of luxefabrics including raw silk, cotton net, tulle andjamawar embellished with rich traditional handiwork featuring naqshi, dabka, sitara, pearls, French knots, colored resham and mukesh.

In addition to womenswear, the collection also features 5 accompanying menswear pieces. Indeed, the coveted Zara Shahjahan bridal ensembles demonstrate femininity, elegance, and beauty.

Speaking about her participation at PFDC L’Oréal Paris Bridal Week, Zara Shahjahan said, “With ‘A Folk Tale’ we have taken the brand into uncharted territory with a new line of bridal ensembles that are classic with their Indus inspired dramatic colors yet very innovative in terms of silhouettes. The collection is a departure from  vintage florals and soft color palettes that have been synonymous with Zara Shahjahan and is an ode to the richness and glamour of Pakistani bridal ensembles. We hope that A Folk Tale will be appreciated at PFDC L’Oreal Paris Bridal Week!”


A classic Zara Shahjahan look is simple, beautiful and always in vogue. Her design philosophy is to make clothes relating to a feeling – a feeling, which is an ode of individuality, femininity and sophistication. Zara Shahjahan is a graduate from the National College of Arts and has built a niche clientele that understands and has the ability to appreciate design and pattern making. With a background in miniature painting, she is Pakistan’s first designer who has the expertise to make her own motifs. “A Folk Tale” will be able for customer order at the brand’s flagship store at Galleria, Lahore after PLBW 2014.

For more information regarding the brand, log on to www.facebook.com/zarashahjahan

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