LAHORE: Sales of Eid cards have seen a sharp decline over the years with social media, SMS and email becoming the most favorite modes.
The Eid greeting cards business is fast dying down as a majority of people prefer sending E-cards and SMS messages that ensure timely delivery to greet their friends and relatives across the world.
Booksellers, who sell Eid cards, told APP said there business had been affected by E-cards and SMS messages for the last many years. They said that selling Eid cards these days was an expensive business because they had to hire an extra man for selling them.
Some people don’t see any reason they should send Eid cards to others. “I can send 2,900 free SMS messages till next two weeks,then why should I opt for greeting cards,” said Muhammad Naseer, a student.
However, still there are people who love to send Eid cards to their loved ones. “In fact, Eid card is a genuine source of happiness for anybody who receives it and there are people who still appreciate the practice,” said Naeem Usman, a bookseller.
Source : APP