BY Aiman Ali
Aforetime the arrival of Ramadan its festive spring is observed and greatly felt by the appealing and delightful commercials aired all over. Advertisements of dairy products, beverages, cooking oils, different meals and food stuffs with amusing concepts and interesting features adds in the beauty and charisma of the holy month of Ramadan.
This seems to be the high time for the eating brands to raise their productivity and commercialize their products as in this month people precisely focus on delightful meals and refreshing juices served in Sehar and Iftaar.
Special offers and concessions are extended throughout the month of Ramadan by food companies and discounted deals are offered in restaurants on the account of festivity of Ramadan.
This greeting trend has evolved as an incessant culture specially in Pakistan welcoming the month of Ramadan with joyful intervals in between the devotional programmes.