Unilever scoops five awards at PAS Awards 2014

KARACHI: Unilever was recognized as one of Pakistan’s most creative advertisers at the Pakistan Advertisers Society (PAS) Awards for 2014, with five brands winning awards across various coveted categories.

Unilever was the leading client organization to win accolades with successes for brands including Vaseline, Vim, Sunsilk, Wall’s Carte D’or and Lifebuoy, competing against 200 entries competing across 34 categories. The awards were received in the categories of Cosmetics & Personal Care and Hygiene, Household Care, Hair Care, Ice Cream & Desserts and Soap & Handwash. The awards continued Unilever’s run of success at the PAS Awards with previous accolades received for Sunsilk, Vim, Vaseline, Knorr, Wall’s, Sunlight, Blue Band, Magnum and Lifebuoy.

Asanga Ranasinghe, VP – Marketing, Home & Personal Care, Unilever Pakistan Limited, highlighted, “Unilever works to create a better future every day, and our advertising is reflective of this ambition. Unilever also recognizes that our success at PAS Awards 2014 was led by the efforts of our partner agencies. We are grateful for the dedication and commitment of our marketing teams and partners towards adding innovation and creativity into Unilever’s advertising across Pakistan.”

The PAS Awards have been acknowledging the innovative and creative effort in Pakistani advertising since 2011, and in that time it has become the preeminent advertising award in the country. The Awards contribute towards stronger brands by acknowledging and crediting the most effective communications advertising campaigns. This has resulted in the PAS Awards becoming the industry benchmark for assessing the best creative communications campaigns.