Google Business Group (GBG) – Pakistan Chapter and Pakistan Software Houses Association (P@SHA) have joined hands to lead the Women on the Web (WoW) initiative in Pakistan with the support of Google. The initiative will help Pakistani women utilise the power of the Internet more effectively to grow their businesses.
WoW enables more women entrepreneurs to access the web to launch and reach new markets, and thereby achieve greater scale. It provides a structured and sustainable platform for businesses to grow by building a strong network of support among fellow entrepreneurs. Through workshops, training and mentoring, this initiative will help women expand their web presence, connect with customers, and work more efficiently online. Pakistan joins several countries in Latin America, Southeast Asia, Africa and the Middle East that have active GBG chapters supporting the WoW initiative.
Speaking about the initiative, Jehan Ara, President, P@SHA said, “The number of Pakistani women with access to the Internet is on the rise in Pakistan. This opens up avenues of new opportunities for these women who can easily start off their own business online with some basic Internet skills. If all Pakistani women with limited resources can utilise Internet access to start their business from home, the economic impact of this initiative will be far reaching for Pakistan. More importantly, it would allow more Pakistani women to get empowered and become more self-sufficient. With this thought in mind, GBG and P@SHA initiated the WoW project in Pakistan.”-PR