ISLAMABAD: October is being marked as Breast Cancer awareness month to target the maximum population for sensitization of breast cancer all over the world.
Pakistan with highest number of Breast cancer patients in Asia would give specific emphasis on it and has planned a number of activities including seminars and discussion programmes to promote awareness about the devastating affect of breast cancer if it is
not identified and treated at an early stage.
It is the most frequent malignancy in women, and accounts for 38.5 percent of all female cancers which is 90,000 new cases every year, said Chief Executive Officer Pink Ribbon Campaign Pakistan, Omer Aftab.
About half (43.7%) of all breast cancers are locally advanced accounting to 40,000 deaths per year, however, very little information on breast cancer is available in the country, he told APP here on Monday.
“Our focus is to raise awareness about the dangerously high level of incidence of breast cancer in Pakistan and its possible cure”, he said.
He added that it is important to make the women aware that this disease is curable and it can be detected early even by simple self-diagnosis.
Omer Aftab said late detection of breast cancer and follow up for treatment has resulted in the high levels of mortality resulting from breast cancer. However, with early diagnosis and the appropriate treatment, a patient’s chance of surviving is higher than 90 percent.
Therefore, creating widespread awareness is the principal goal of the Pink Ribbon Campaign in Pakistan, he added.
October is internationally known as Breast Cancer Month. Breast Cancer Awareness Month was introduced as a worldwide campaign in 1993 by Evelyn Lauder and has continued to grow as an annual event ever since.
The event promotes breast cancer awareness as essential in early diagnosis, and continues with the plight to raise awareness and funding for research and development in breast cancer care.