Karachi: Nida Azwer’s debut collection of unstitched lawn was launched in Karachi at an exclusive preview on the 15th of March at the The Palm –Marquee, where the brand’s ambassador Humaima Malick was also present.
The exclusive preview was attended by designers, media personalities and socialites alike under the management of Amina and Anisa Rashid Khan of RAKAssociates with PR by Lotus .
Speaking about her debut S/S lawn collection fashion designer Nida Azwer said “2013 marks a very exciting year for my brand and me personally, as it will witness a lot of expansion, building on accessibility to my label. We are launching standalone flagship outlets in Lahore and Karachi in March/April as well as introducing our new lawn brand in March. With lawn, each print is deliberately available only in limited edition quantities to retain a sense of exclusivity.”
The most attractive and exciting feature of her exhibition was the variety of exuberant prints catching attention of everyone at the exhibition and the very affordable price range which was between PKR, 3,500 – 5500 for unstitched three piece outfits, the Nida Azwer Atelier introduced 10 original designs, individually titled: Iznik Pottery, Casa Florence, French Trellis, Very Vintage, Fleur DE Lis, The Phoenix, Masai, Monarch Butterfly, Turki, Greek Ornament.
Another unique aspect of Nida Azwer S/S 13 debut limited edition lawn collection is an eclectic mix of fun, quirky and classy designs. For her S/S 2013 limited edition collection, Nida Azwer buttons, hand embroidered buttons, handmade tassels and Nida Azwer’s signature screen prints, embroidered motifs and pockets as seen in add ons and accessories.