“British boy band beat Justin Bieber and Rihanna to bag three prizes, crowning their arrival on the US pop scene”.
British boy band One Direction were the big winners at the MTV video music awards, edging out Rihanna and taking home three prizes to crown their arrival on the US pop scene six months ago.
The five former X Factor contestants beat Justin Bieber and Rihanna for best pop video, and fellow all-boy British outfit The Wanted as best new artists.
They also won the most-shareworthy video award – which was voted on by fans – for their debut hit single, What Makes You Beautiful, and later performed their latest release, One Thing.
“To win one Moonman is amazing, to win two is incredible,” said band member Harry Styles, as the group collected the distinctive silver VMA trophy for best new artists.
One Direction made history in March by becoming the first UK group to debut at the top of the Billboard 200 chart with a first album.
Rihanna, who went into the VMAs’ sharing five nominations along with Canadian rapper Drake, came away with one award, albeit the most coveted of the night video of the year, for We Found Love.
“I love you guys! This is awesome,” Rihanna told fans as she collected the Moonman trophy.
In a hip-hop-heavy show, rapper Nicki Minaj won best female video for Starships, while Chris Brown won two awards: best male video and best choreography for Turn Up the Music.
Drake came away with just one win, for his hip-hop video HYFR, which celebrates his Jewish heritage. “I want to dedicate this award to any kid who has had a long walk home,” Drake said.
Calvin Harris was the winner of the VMAs’ first award in the electronic dance music category for Feel So Close. (Monitoring)