As many as 500 artisans, folk artists and musicians from across the country were gathered by Lok Virsa in Multan to colour the historical city with a nine-day cultural festival.
The National Institute of Folk and Traditional Heritage (Lok Virsa) has provided a unique opportunity to the craftsmen/craftswomen to display and sell their products without involvement of middleman while sitting in the aesthetically created cultural pavilions.
The craftspeople have exhibited their exquisite skills in embroidery, wood works, weaving, block printing, papier mache, shawl making, traditional doll making, metal works, lacquer works, wax printing, stone carving and other specialized craft fields.
The artisans termed the event as an important step towards the eradication of poverty among the craftspeople.
The festival has been organized by the Ministry of Culture to document and preserve the indigenous folk culture, craft and musical traditions and to promote traditional practitioners associated with this magnificent heritage.
Talking to APP here on Sunday, Executive Director Lok Virsa, Khalid Javaid said the Multan cultural festival is an attempt to provide equal opportunities to all federating units to showcase their rich cultural heritage while having a meaningful interaction with other provinces and regions.
The major focus of the festival is rural Pakistan aiming to disseminate the dynamic creativity of our countryside and to give rural folk a pride in their identity, he said.
Attractions of the 9-day festival include beautifully designed cultural pavilions presenting the authentic culture and traditions of Punjab, Sindh, Balochistan, Khyber Pakhtunkhwa, Gilgit-Baltistan and Azad Jammu and Kashmir, a representative artisans-at-work exhibition, arts and crafts exhibition, song and dance ensembles, Saraiki cultural pavilion, musical concerts/cultural evenings, traditional/regional cuisine, NGO stalls, craft bazaar, children play land, magic shows, jumping castles, etc.
The festival will continue till Feb 27.